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JACKS case
Jack has history and that has to be celebrated. This time by creating a jubilee packaging inspired by the character, history and tools used to create Jack. Literally embracing the bottle, giving it a real backbone and making every moment you drink Jack count.
Packaging
Art Direction
Client /
BA Graphic Design
A packaging proposal to dress Jack, give him back his sturdy oak barrel. Protect Jack with it known elements and make opening Jack up an even more memorable experience. A show piece, a celebratory piece, a piece of history. Designed using the elements and American spirit he's made with combined with the something that protects our humans most vulnerable and important organs; the ribcage.
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