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WHO'S BABS
Hi, I'm Babette. A visual thinker, creative problem-solver and proudly design obsessed. With roots in graphic design and a love for bold ideas, I work across digital brand and strategy to turn mess in to meaning. I'm currently crafting digital experiences at a luxury lifestyle brand, balancing data-driven decisions with good old instinct. I like briefs with questions. I like answers with edge. And I really really like dogs & food.
THE PAST FEW YEARS
From curious detours to creative deep dives. Here's a quick look at where I've been.
2023-2025
Digital Designer @ Designers Guild, a luxury lifestyle brand where aesthetic meets e-commerce. Shaping digital campaigns, brand storytelling, and performance-driven design.
2021-2025
Innovation Consultant & Freelance Creative. Helping brands think bigger and bolder, from concept to execution. Creative direction, digital design, brand strategy, and the occasional weird but wonderful project.
2019-2021
MA Advertising - University of the Arts London (UK)
Exploring behavioural insight, brand strategy and speculative storytelling. Finished with a future-focused mindset and a strong distaste for boring briefs.
2020
Creative Collaborations & Strategy Springs. Projects with Genius Steals and Paul Caplan. Sweathead Strategy Summer Camp with Mark Polland. A crash course in cultural insight, brand meaning, and creative thinking in the wild.
2018
Internship @ Wayne Parker Kent - Amsterdam. Design work for clients like Disney, FedEx & Android. Jumped into art direction, illustration, campaign ideas and survived agency life with only minimal caffeine dependence.
2016-2019
BA Graphic Design (Honours) - Middlesex University (SPAIN)
A degree that blended branding, motion, digital and physical design. Where the love for concept and craft took root (and a sunglass brand came to life)
2015
Aviation Engineering & Logistics - Amsterdam (NL)
A brief year building engines, not brands. Still obsessed with systems, travel and curious problem solving, just now from the ground, not the cockpit!
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