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DIGITAL DESIGN
Branding | Product Design | Art Direction | Packaging | Photography | InDesign |
Wood Tools (yes, really)
EYE'M
Graduation brief: Build a business from scratch. Branding, products, visuals, the whole shabang. No woodwork experience. No eyewear background. Just big ideas and even bigger curiosity.
A sunglass brand with vision (pun intended)
Before
After
I created EYE'M; a sustainable woodedn sunglasses brand with identity design, packaging, photography, and five fully prototyped framescrafted by hand (and blood/sweat/tears). Litlerally turned planks in to products.
Beyond
This was a full creative immersion. Brand storytelling, e-commerce, prototyping, and building real business from the ground up. I walked out with a product and a new creative mindset.
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