DIGITAL DESIGN
ROLE: Founder · Multidisciplinary Designer
SKILLS: Brand Strategy · Identity · Packaging · Product Design · Photography
TOOLS: Illustrator · Photoshop · Woodworking
CONTEXT: BA graduation project
EYE'M
A sunglass brand with vision (pun intended)
The Challenge
Create a viable business from scratch with no experience in eyewear production or woodworking. Two equally important questions: could I build a distinctive brand, and could I physically make the product it promised?
My Approach
Developed EYE’M as a sustainable wooden eyewear brand end to end — positioning, naming, identity, packaging, photography, digital concept and five handmade frame prototypes. I learned the construction methods as I went.
The Outcome
A complete brand world and five functioning handmade prototypes. Proof that I can learn unfamiliar processes, solve practical problems and carry one idea consistently from strategy to physical object.
What I Learned / What I'd do next
Test fit with more users, refine manufacturing feasibility, design a responsive e-commerce journey around frame selection and care.