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DIGITAL DESIGN
UX Design | Digital Concepting | Trend research | Figma
Netflix &
Milennials
Netflix was everywhere. Milennials were stuck indoors during the pandemic. E-commerce boomed, but felt soulless. The question: could Netflix evolve into a rich, experience-based shopping platform?
Streaming meets shopping meets speculation
Before
After
I designed a digital concept where Netflix becomes a discovery-based shopping space, where entertainment and commerce overlap in a non-intrusive way. Data meets desire, beautifully.
Beyond
Explored UX, digital behaviour, and emotional logic behind product design. Asked: what would Gen Y actually want from a hybrid experience? Answer: something that feels less like a sale, more like a story.
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