DIGITAL DESIGN
ROLE: Brand Designer
SKILLS: Identity · Typography · Print · Environmental Design
TOOLS: Illustrator · InDesign
CONTEXT: Client project · Amsterdam · Fast turnaround · Two brand stakeholders
Slow Down
Studio - Rituals x Bedrock
Pop-up calm, fast turnaround. Branding for a mindful moment
The Challenge
Rituals and Bedrock Magazine were collaborating on a wellness pop-up in Amsterdam. The identity needed to feel calm and considered while bridging two very different brand personalities — and it needed to move fast from concept to physical production.
My Approach
A restrained typographic system built around space, pace and simplicity. Clean logotype, minimal compositions, carefully controlled type. Developed across print collateral and a custom window installation — designed to work both from the street and inside the space.
The Outcome
A clean, collaborative identity delivered on time, translating consistently from small-format print to large-scale environmental graphics.
What I Learned
Working quickly doesn’t have to mean adding more. The constraint pushed better decisions.